StayReach*, a specialized hotel marketing company, powers direct booking campaigns for over 1,200 independent hotels and boutique chains across 65 countries. Their platform combines targeted digital advertising with conversion-optimized booking experiences, helping hotels reduce their dependence on third-party booking sites while maximizing revenue per available room.
When Marcus Rodriguez*, Director of Global Growth at StayReach, joined the company in 2022, he immediately identified payment processing as a major barrier to international expansion. With campaigns driving traffic from diverse global markets, the company’s limited payment options were creating significant conversion bottlenecks and consuming valuable development resources.
“We were running successful marketing campaigns in markets like Brazil, Germany, and Southeast Asia, but our conversion rates varied dramatically by region,” Rodriguez explained. “In some markets, we’d see 8-12% conversion rates, while in others it would drop to 2-3%. The pattern was clear—markets where we supported local payment methods performed significantly better.”
StayReach’s existing payment infrastructure only supported major credit cards and PayPal, which left large segments of international travelers unable to complete bookings using their preferred payment methods. This was particularly problematic in markets where alternative payment methods dominate, such as SEPA Direct Debit in Europe, Alipay in China, or PIX in Brazil.
More critically, the development team was overwhelmed by the complexity of integrating individual payment providers for each new market. “Every time we wanted to expand to a new region, we faced months of custom integration work,” Rodriguez noted. “Our developers were spending more time on payment infrastructure than on core product features that differentiated us from competitors.”
The mounting technical debt from multiple payment integrations was becoming unsustainable. “We had different authentication methods, varying API standards, and constant maintenance requirements for each payment provider,” said Rodriguez. “Our hotel partners were investing heavily in our marketing campaigns to reach international guests, but we were losing potential bookings at the final step while our development team was trapped in integration maintenance instead of innovation.”
The Orchestra Solutions Difference
StayReach began evaluating payment orchestration platforms that could rapidly expand their global payment capabilities without creating additional development burden. They selected Orchestra Solutions for its unified JavaScript library approach and extensive network of international payment providers.
“What sold us on Orchestra Solutions was the single integration that could unlock 40+ local payment methods immediately,” noted Rodriguez. “Instead of spending months integrating individual payment providers in each market, our team could focus on building features that actually differentiated our platform. Their team also understood the unique challenges of the hospitality industry.”
StayReach implemented Orchestra’s JavaScript library to handle payment method orchestration, creating a dynamic checkout experience that automatically presents the most relevant payment options to each visitor. The integration took just two weeks compared to what would have been months of individual payment provider integrations.
“With Orchestra’s library, we transformed our checkout experience from a static form to an intelligent interface that adapts to each visitor’s location and preferences,” shared Rodriguez. “The system automatically detects visitor location and presents the appropriate local payment methods first, creating a localized experience that feels native to each market while maintaining consistent branding for our hotel partners.”
Key Benefits Delivered
Global Payment Acceptance Without Development Overhead
Orchestra’s extensive payment network enabled StayReach to support region-specific payment methods that are essential for international conversion without requiring custom development for each market. “We can now offer SEPA Direct Debit to European travelers, Alipay and WeChat Pay to Chinese guests, and PIX to Brazilian visitors,” explained Rodriguez. “This localization has been transformative for our international campaigns, and when Orchestra adds new payment methods, we get access automatically without any additional development work.”
The ability to enter new markets quickly has become a competitive advantage. “We recently expanded into Southeast Asia and were able to support local payment methods like GrabPay and GoPay on day one,” Rodriguez noted. “This speed of market entry wasn’t possible with our previous approach.”
Intelligent Payment Method Orchestration
Using Orchestra’s JavaScript library, StayReach created a responsive payment interface that dynamically presents the most relevant payment options to each visitor. “Orchestra’s system automatically detects visitor location and presents the appropriate local payment methods first,” said Rodriguez. “This reduces friction and cognitive load during the booking process while ensuring compatibility across all devices.”
The intelligent orchestration has been particularly valuable for mobile bookings, which represent 70% of StayReach’s traffic. “The library automatically optimizes the payment experience for mobile devices, ensuring that digital wallet options like Apple Pay and Google Pay are prominently displayed for mobile users,” Rodriguez explained.
Streamlined Multi-Currency Processing
Orchestra’s multi-currency capabilities have simplified international transactions while reducing processing costs. “We can now process payments in 28 local currencies, which reduces foreign exchange friction for travelers and optimizes our processing costs,” noted Rodriguez. “The automatic currency detection and conversion rates have eliminated a significant source of booking abandonment.”
Seamless Integration with Hotel Booking Flows
The ability to embed localized payment experiences directly into StayReach’s hotel booking platforms has dramatically improved conversion rates. “Orchestra’s flexible library integration allowed us to create payment experiences that feel native to each market while maintaining our hotels’ unique branding,” said Rodriguez.
Since implementation, StayReach has seen overall conversion rates increase by 34% globally, with some markets showing improvements of over 50%. “This has directly translated to increased revenue for our hotel partners and strengthened our value proposition in competitive markets,” Rodriguez added.
Growing Together
Since implementing Orchestra Solutions, StayReach has experienced remarkable growth in both international market penetration and overall performance. Monthly booking volume has increased by 180%, and the company has successfully expanded into 23 new markets.
“When we started with Orchestra, we were processing about 12,000 bookings per month across our hotel partners. Now we’re handling over 33,000 monthly bookings across 65 countries,” said Rodriguez. “Throughout this expansion, the payment experience has remained consistently smooth, and Orchestra’s support team has been instrumental in helping us optimize for each new market.”
The partnership has also enabled StayReach to introduce innovative booking features. They recently launched a flexible payment scheduling system that allows guests to secure reservations with a deposit and pay the balance closer to their stay date, using any of the 40+ supported payment methods.
The development team has also been able to refocus on core product innovation. “Since implementing Orchestra, our developers have been able to launch three major platform features that were previously delayed by payment integration work,” Rodriguez noted. “This has strengthened our competitive position and improved our retention rates with hotel partners.”
StayReach has documented their approach to international payment optimization in several resources, including their insights on global payment method preferences and strategies for reducing booking abandonment across different markets. Their experience with PCI compliance requirements during rapid international expansion has also informed Orchestra’s compliance automation features.
When asked to describe Orchestra Solutions in one sentence, Rodriguez replied, “It transforms payment processing from a global barrier into a competitive advantage.”
As StayReach continues to expand its international presence, Orchestra Solutions remains central to their growth strategy. “Payment localization used to be a major constraint on our international expansion,” concluded Rodriguez. “Orchestra has transformed it into one of our strongest differentiators—we can now enter new markets confident that we’ll provide the payment experience local travelers expect, while our development team focuses on building the features that make us unique in the hospitality marketing space.”
* Names have been masked for privacy
