A specialized hotel marketing company runs direct booking campaigns for more than 1,200 independent hotels and boutique chains across 65 countries. Its platform pairs targeted digital advertising with conversion-focused booking pages, helping hotels reduce their dependence on third-party booking sites and earn more revenue per available room.
Payment processing was the main barrier to international growth. The company ran effective campaigns in markets like Brazil, Germany, and Southeast Asia, but conversion rates varied widely by region: low double digits in some markets, low single digits in others. The pattern was consistent. Markets where the checkout supported local payment methods converted far better.
The existing checkout accepted only major credit cards and PayPal. That left large groups of international travelers unable to pay the way they preferred, a particular problem in markets where alternatives dominate, such as SEPA Direct Debit in Europe, Alipay in China, and PIX in Brazil.
Each new market also meant months of custom integration work. Engineers spent more time wiring up individual payment providers, each with its own API, authentication, and maintenance cycle, than building the booking features that set the platform apart.
Choosing Orchestra
The company evaluated payment orchestration platforms that could add global payment methods without adding engineering work, and selected Orchestra. A single integration of Orchestra’s JavaScript library gave it access to more than 40 local payment methods. The work took two weeks rather than the months separate provider integrations would have required.
The result was a checkout that detects a visitor’s location and presents the most relevant local payment methods first, while keeping each hotel partner’s branding consistent.
What changed
Local payment methods without per-market development
The company now offers SEPA Direct Debit to European travelers, Alipay and WeChat Pay to guests from China, and PIX to Brazilian visitors, with no custom work for each market. When Orchestra adds a payment method, the company gets it automatically. Entering Southeast Asia, it supported GrabPay and GoPay from day one.
A checkout that adapts to each visitor
Orchestra’s library presents the appropriate local methods based on visitor location, which cuts friction during booking. That matters most on mobile, which is 70% of the company’s traffic; the library promotes wallet options like Apple Pay and Google Pay for mobile users.
Multi-currency processing
The checkout now processes payments in more than 20 local currencies, with automatic currency detection. That reduces foreign-exchange friction for travelers and removes a common cause of booking abandonment.
Results
Since the integration, overall conversion is up about 12% globally, with the strongest markets improving by more than 20%. Monthly bookings have grown from roughly 12,000 to about 17,000, and the company has entered 12 new markets.
Freed from payment integration work, the engineering team shipped three booking features that had been delayed, including a flexible payment schedule that lets guests hold a reservation with a deposit and pay the balance closer to their stay using any of the supported methods.
The company has written about its approach to international payments, including guides to global payment method preferences and reducing booking abandonment, and its experience with PCI compliance during rapid expansion.
