FitFlow*, a comprehensive gym management software platform, serves over 3,500 fitness facilities across the United States and Canada. Their integrated solution handles everything from member check-ins and class scheduling to equipment tracking and financial management, supporting businesses ranging from boutique studios to large chain gyms.
When David Kim*, VP of Product Development at FitFlow, joined the company in 2023, he discovered that payment processing was consuming disproportionate development resources while creating operational headaches for both the company and its gym partners. With membership fees, personal training sessions, retail purchases, and day passes all requiring different payment integrations, their development team was spending more time maintaining payment infrastructure than building core fitness management features.
“We had separate integrations with four different payment processors—one for recurring membership billing, another for in-person POS transactions, a third for online purchases, and yet another for ACH processing,” Kim explained. “Each integration had its own API, authentication requirements, and maintenance cycle. Our developers were constantly updating payment code instead of building features that actually helped gyms grow their businesses.”
The fitness industry’s unique billing patterns added another layer of complexity. FitFlow needed a payment solution that could handle recurring membership billing, freeze and hold scenarios, family plan discounts, and seamless point-of-sale transactions for retail and services. Managing compliance requirements across multiple payment integrations was also becoming increasingly time-consuming, particularly with PCI-DSS certification and regional payment regulations.
“Every time we wanted to add support for a new payment method or enter a new market, it meant months of development work,” said Kim. “Our customer success team was constantly troubleshooting payment issues across different systems instead of helping gym owners optimize their operations. We needed a unified solution that could eliminate this integration complexity while providing the payment flexibility that fitness businesses demanded.”
The Orchestra Solutions Difference
FitFlow began evaluating payment orchestration platforms that could consolidate their multiple payment integrations into a single, manageable solution. They selected Orchestra Solutions for its unified JavaScript library approach and comprehensive payment method support.
“What immediately impressed us about Orchestra Solutions was their single integration philosophy,” noted Kim. “Instead of maintaining four separate payment integrations, we could access all the payment processors and methods we needed through one JavaScript library. This meant our developers could focus on building member engagement features instead of payment infrastructure.”
FitFlow implemented Orchestra Solutions using both interfaces to optimize their payment architecture. They utilized Orchestra’s REST API for backend subscription management, automated billing cycles, and financial reporting integration. For customer-facing experiences, they implemented Orchestra’s JavaScript Library to create unified payment interfaces for gym staff POS systems and member self-service portals.
Since implementing Orchestra Solutions in late 2023, FitFlow has transformed its payment infrastructure from a development burden into a strategic advantage. “With Orchestra, we’ve consolidated four different payment integrations into one unified system,” shared Kim. “Our development team can now focus on building member engagement features instead of maintaining payment infrastructure.”
The platform’s flexible payment method support has been particularly valuable for FitFlow’s diverse gym clientele. “Orchestra handles everything from ACH for cost-conscious members to credit cards for convenience, and even international payment methods for our expanding global customer base,” Kim noted. “Gym owners can now offer virtually any payment option their members prefer without requiring custom development from our team.”
Key Benefits Delivered
Single Integration, Limitless Payment Possibilities
Orchestra’s unified JavaScript library eliminated the complexity of managing multiple payment processor integrations. “We went from maintaining four separate payment codebases to one clean integration,” explained Kim. “When gym owners request support for new payment methods or processors, we can usually accommodate them without any development work. This has dramatically reduced our payment-related development backlog and allowed us to focus resources on core fitness management features.”
Global Payment Method Support
The platform’s comprehensive payment method coverage has enabled FitFlow to support diverse member preferences and expand into new markets. “Orchestra automatically handles regional payment preferences,” said Kim. “When we expanded to serve gyms in Canada, Orchestra already supported local payment methods and compliance requirements. We didn’t need to build new integrations or worry about regulatory compliance—it was all handled through the same unified system.”
Streamlined Compliance Management
Orchestra’s built-in compliance framework eliminated the burden of maintaining PCI-DSS certification across multiple payment integrations. “Previously, we had to ensure compliance across four different payment systems, each with its own certification requirements,” noted Kim. “Orchestra’s compliance framework handles all of this automatically. We actually referenced their 12-point PCI requirements checklist when explaining to our security team how much compliance overhead we were eliminating.”
Operational Excellence Through Unified Payment Architecture
The ability to integrate all payment processing into FitFlow’s existing gym management workflows has eliminated operational friction for fitness facilities. “Orchestra’s API allowed us to embed payment management directly into our gym dashboard,” said Kim. “Gym owners can now handle membership billing, process retail sales, and manage payment methods all from one interface. This integration has reduced payment-related support tickets by 67% and improved operational efficiency across our gym network.”
Growing Together
Since implementing Orchestra Solutions, FitFlow has experienced significant growth in both customer satisfaction and platform adoption. Monthly recurring revenue has increased by 165%, and the company has expanded to serve gyms in 48 states.
“When we started with Orchestra, we were processing about $18 million in monthly recurring revenue across our gym partners. Now we’re handling over $47 million monthly across 3,500+ facilities,” said Kim. “Throughout this growth period, our payment processing has remained rock-solid, and Orchestra’s support team has been incredibly responsive to our fitness industry-specific needs.”
The unified payment architecture has also enabled FitFlow to introduce innovative billing features more rapidly. They recently launched a flexible payment scheduling system that allows gyms to offer seasonal memberships, trial periods, and custom payment plans that align with their members’ preferences—all without requiring additional payment integrations.
“The development efficiency gains have been transformative,” Kim added. “We estimate that Orchestra has saved us approximately 40 hours per month in payment-related development and maintenance work. That’s capacity we can now dedicate to building features that directly improve gym operations and member experiences.”
When asked to describe Orchestra Solutions in one sentence, Kim replied, “It transforms payment infrastructure from a development constraint into a growth enabler that lets us focus on what we do best—helping gyms succeed.”
As FitFlow continues to expand its gym management capabilities, Orchestra Solutions remains essential to their growth strategy. “Payment processing used to be a constant source of complexity and development overhead,” concluded Kim. “Orchestra has transformed it into a competitive advantage that lets gym owners focus on what they do best—helping their members achieve their fitness goals.”
* Names have been masked for privacy
